Dear Subscribers,
We appreciate your presence here, we
are ready to give you the best experience as we start this series WHY YOU NEED
AN EVENT PLANNER, we intend to discuss event as a project, the event management
concept and who an event planner is in the first series as the knowledge
will help in understanding the need for an event planner.
We hope to receive feedback from you
and we promise to respond promptly to all questions.
EVENT AS A PROJECT
What is a project?
Projects are exhaustible and involve activities that must be
completed within a given frame of time on a specific budget. They require
efficient planning and adoption of a system of management rules.
A
project is said to be successful if it is finished on time, achieved within
budget cost and satisfies the goal/taste or expectation(s) of the end user/
client/stakeholders.
Therefore event is a project as it
is something that happens at a given place and time. To successfully complete a
project, project management skills must be employed. As a project manager
is needed to coordinate all the activities geared towards achieving the set
goals of the project so is an event planner.
EVENT MANAGEMENT
What is Event
Management?
We have various definitions for event management but the
definition below perfectly defines the concept of event management:
Event management is the application of project
management skills to the creation and development of
large scale events such as festivals, conferences, ceremonies, formal parties,
concerts, or conventions. It involves studying the brand, identifying the
target audience, devising the event concept, planning the logistics and
coordinating the technical aspects before actually launching the event-
Wikipedia
In summary the entire processes involved in having a
successful event is called Event Management. The processes involve
planning from scratch to finish. The basic principles of planning can be
applied to almost all events but it should be noted that every event has its
own specialty and it is expected that all the dynamics of each event is well
understood.
WHO
IS AN EVENT PLANNER?
An event planner is someone who coordinates all aspects of
professional meetings and events. Event planners are responsible for
coordinating major details of an event like venue selection, vendor selection,
event content, event design, branding, marketing and communication strategy, multimedia
productions, scriptwriting, logistics, budgeting, negotiation and guest
relations.
An event planner takes clients through the planning process
step by step till the event goals are achieved.
The event planner is the head of the execution team for an
event; the event planner is the personnel the stakeholders (Client) presents
the total idea of the event to and expected to bring such ideas/goals to
reality. So it is safe to say an event planner is the ARCHITECT of an event.
To be continued .......................................
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